How We Work Together

If you've tried willpower, as I did for many years, you've probably learned that just changing our behavior on sheer will alone isn't sustainable.

Will is a finite resource. It runs out. It only lasts so long before we cave to those voices in our head, daily routines, or life circumstances that send us back to the drawing board.

Changing how we feel about the behavior is the key to lasting change. By exploring our deeply held and often subconscious beliefs, we reframe our narrative. By focusing on the life we want to live, we change our mindset, and our life.

Step 1: Why We Drink

With compassion and curiosity as our guides, we will explore your history with alcohol.Together, we will uncover the reasons that drive your consumption.We will begin to develop strategies to address those obstacles.

Step 4: Accoutability & Support

As you take an initial break, I will help empower you to keep motivated and am available via direct message should you need extra encouragement. You will also have access to additional support and accountability in community, if you participate in my group coaching programs.

Step 2: Alcohol's Impacts

We will do a deeper dive on alcohol itself, debunking the myths about its benefits.We will explore neuroscience and the physiological impacts of how alcohol affects your body and brain.

Step 5: Mindset & Lifestyle Redesign

As your brain and body reset, and your mindset shifts, we will continue to identify, and counter, the thoughts and beliefs that may arise to tempt you back to "just one."I will offer additional activities, tools, and tactics for you to maintain freedom from alcohol.

Step 3: Transformation Plan

With a better understanding of your motivators and the process of dependency, we will develop an action oriented-plan as you take a break from alcohol (with moderation or a long term goal in mind).The plan will guide you through the first days and weeks, and the physical and emotional cravings that may come, with activities, tactics, and routines to keep you on track as you take a break from alcohol.

Step 6: Long-term Sustainable Change

As alcohol becomes small and irrelevant, and you are beginning to explore all that's possible, I will continue to be available as needed for on-going support on your journey with alcohol and any other challenges you may be facing.

If you're ready to explore your relationship with alcohol, schedule a complimentary one hour session to begin examining your history with alcohol. Together, we'll explore how I can best support you. I look forward to connecting with you and helping you find AFreeLife.


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​Breakthrough Package

1:1 Coaching

  • 9 or 12 weekly 1-hour private 1:1 coaching sessions via Zoom.

  • Tools & tactics provided each session.

  • Follow-up emails with summaries and action steps.

  • Available between sessions for questions and support via Voxer.

Transform Together

Group Coaching

  • 12 weekly 1-hour group coaching sessions via Zoom.

  • Tools & tactics provided each session.

  • Follow-up emails with summaries and action steps.

  • Available between sessions for questions and support via Voxer.

Empower Hours

1:1 Coaching

Perhaps you'd like a second coaching session one week, or you concluded your program and want short-term support with another issue? Additional hourly coaching sessions can always be arranged.

Restorative Retreats


Enjoy weekend retreats that include group coaching, yoga classes, nourishing meals, alone time for meditation, journaling and nature hikes at a rustic cabin in the Northern Wisconsin Woodlands.

Frequently Asked Questions

What’s up with your business name AFreeLife?

At AFreeLife Coaching we help you explore becoming AF (Alcohol Free) to empower your most joyful Free Life. Unlike alcohol cessation programs focused solely on sobriety, our goal is to eliminate alcohol’s role in your life entirely – even any fixation on its absence – so you no longer wonder, worry, or even think about it. Once alcohol is small and irrelevant, you can explore all that’s possible and truly live AFreeLife.

What if I just want to moderate my drinking; do I have to go completely alcohol-free?

Emphatically no. Everyone is in a different place with their relationship with alcohol and the life they are pursuing. If your goal is to moderate, that’s fine. You’ll learn tools and have support for that as well. There is no judgment, and there are no rules.

Can I participate in coaching if I've tried to quit drinking before and failed?

Absolutely, and believe me, you are not alone! Most people who come to AFreeLife Coaching have tried a variety of approaches, returned to drinking, and are ready to try something new. You’ve come to the right place!

How is AFreeLife Coaching different from AA and other programs?

At AFreeLife, we use grace, compassion, and science to help you understand your subconscious beliefs about the supposed benefits of alcohol and its role in your life. Together, we explore why alcohol is no longer serving you. Unlike approaches that rely on labels and willpower and focus on behavior change, with AFreeLife Coaching you will lose the desire to drink because it no longer holds any benefit. 

What if I’m not actually ready to take a break?

That is perfect! In fact, we discourage clients from taking a break right away (unless they’re truly ready). We’ve found that rather than trying to convince your brain that it’s ready to do something it isn’t, it is advantageous to continue drinking during the first couple of months of coaching while learning about the science and your beliefs about alcohol’s benefits. Then, if you’re ready to try a break and explore how it feels, we encourage you to experiment with our guided 30-day Reset Program. 

What happens if I “slip up” and take a drink?

AFreeLife coaching programs are about learning and growing. You do not have to be perfect, and you shouldn’t beat yourself up if you drink. The is no judgement or shame at our table. Consider it more data. Stay curious, keep an open mind, and continue questioning what you know about alcohol. The purpose of coaching is to get you to feel better. There is no one prescribed journey, and it is almost never linear.

Can I get support between sessions or after completing a coaching program?

Every AFreeLife client has 24/7 access to Coach Joy via Voxer. If you need additional support or an extra nudge for accountability, simply send a text or voice message, and she’ll get back to you right away. Hourly coaching sessions are also available between sessions, and Coach Joy happily supports clients’ ongoing navigation of obstacles and pursuit of other goals after any coaching program has been completed.

Is AFreeLife Coaching limited only to alcohol, or do you help people with other habits?

Coach Joy’s degree in physiological psychology; certifications in affective liminal psychology, mindfulness, and Amrita meditation; as well as her personal AF journey since 2019 all contribute to her sobriety and wellness coaching specialization. However, she is not limited to this focus and has successfully helped dozens of clients explore other challenges, relationships, and aspects of themselves in pursuit of their best lives.

Is a Discovery Call just a sales call, in disguise?

Experience has proven that without connection, coaching falls short. So, before we decide if AFreeLife Coaching is right for you, we need to see if we connect. We’re confident we can help you change your relationship with alcohol and achieve your goals, but Joy’s personality and style are not for everyone. So, before we decide which of AFL coaching programs will work best, you need to decide if I’m the right coach. If not, we parts ways, and I’ll happily recommend a coach with whom you might better connect.

Coaching costs a lot; AA and other programs are free. Do you offer free coaching?

1:1 coaching is an important decision and not a small investment, but no client has yet to tell me it wasn’t worth every penny. Consider how much you would spend on alcohol over the next year, and then consider any secondary costs (everything from late night munchies to a job loss, divorce lawyer or anything in between). More importantly, what is it worth to find freedom, real freedom? We do offer several free guides to support your journey, regularly run promotions, and can structure payment options. Please just ask.



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Joy Stieglitz is a certified Sobriety and Wellness Coach who specializes in helping sandwich generation people change their relationship with alcohol to find true freedom and joy in their life. Alcohol Free since November 2019, Joy brings valuable insights into her practice. AFreeLife Coaching is a safe space where all are welcome to explore their desire for health, wellness, and personal growth regardless of where they are or want to go on their journey with alcohol, and regardless of age, race, gender, sexual orientation, religious affiliation, or any other social construct.