How We Work Together

If you've tried willpower, as I did for many years, you've probably learned that changing your behavior on sheer will alone isn't sustainable. Will is a finite resource that only lasts so long before one caves to those voices in their head, daily routines, or life circumstances that send them back to the drawing board. 

Changing how you feel about your behavior is the key to lasting change. By exploring your deeply held subconscious beliefs, you reframe your narrative. By focusing on how you want to feel, you change your mindset and your life.

All of AFreeLife’s Coaching Programs are completely client-led. We follow your lead, but generally follow these six steps to build resilient, lasting change:

Step 1: Understanding Why We Drink

  • With compassion and curiosity, we explore your history with alcohol

  • Together, we uncover the reasons that drive your consumption

  • We begin to develop strategies to address those obstacles

Step 2: Understanding Alcohol and Its Impacts

  • We do a deeper dive on alcohol itself, debunking the myths about its benefits

  • We explore neuroscience and the physiological impacts of how alcohol affects your body and brain

Step 3: Transformation Action Plan

  • With a better understanding of your motivators and dependency, we develop an action oriented-plan as you take a break from alcohol (moderation or long-term)

  • The plan guides you through the physical and emotional cravings that may come with activities, tactics, and routines to keep you on track

Step 4: Accountability and Support

  • As you take an initial break, I help empower you to keep motivated and am available via direct message should you need extra encouragement.

  • You also have access to additional support and accountability in community, if you participate in AFL group coaching programs.

Step 5: Mindset Reset and Lifestyle Redesign

  • As your brain and body reset, and mindset shifts, we continue to identify and counter, any thoughts that may arise to tempt you back to "just one."

  • I offer additional activities, tools, and tactics for you to maintain freedom.

Step 6: Long-Term Sustainable Change

  • As alcohol becomes small and irrelevant and you are beginning to explore all that's possible, I’m available for on-going support with alcohol and any other challenges you may be facing.

If you're ready to explore your relationship with alcohol, schedule a complimentary one hour session to begin examining your history with alcohol. Together, we'll explore how I can best support you. I look forward to connecting with you and helping you find AFreeLife.

At AFreeLife Coaching, there’s a program designed to support you, exactly where you are.

Whether you want to quit drinking entirely and are itching to take a break, or are seeking help to moderate your drinking. Perhaps you’ve tried group coaching programs and are now looking for individualized 1:1 coaching, or maybe you’d like daily support of a larger community of others on a similar exploration? Wherever you are on your journey, we’re here for you! 

Are you uncertain where to begin? We recommend scheduling a complimentary one-hour breakthrough discover session, and together, we’ll begin examining your history with alcohol and decide how AFL Coaching can best support your exploration. There are no strings attached; so, you’ve got nothing to lose. We look forward to connecting with you and helping you find AFreeLife.

30-Day Alcohol Reset Program

If you’re ready to embark on a transformative 30-day journey towards an alcohol-free life, the 30-Day Alcohol Reset Program is just what you need. Perhaps you’ve tried Dry January or Sober October and struggled to complete the month without some support?

Our 30 Day Reset curriculum is designed to help you reset your relationship with alcohol, foster clarity and enhance your well-being.

Sign up today, and you’ll receive:

  • 30 Days of curated content and support. Wake up each morning to an email in your inbox helping you reset your journey, promote self-compassion, and launch your self-discovery. You’ll learn how to navigate physical and emotional triggers, manage stress without alcohol, socialize without drinking, live with a partner who still drinks, and much more.

  • Daily reflections and exercises provide guidance, tools, and tips to help you manage cravings, develop new coping mechanisms, and build resilience

  • A curated selection of books, podcasts, TED talks, and articles compliment your journey. These handpicked resources deepen your understanding of self-care, mindset shift, habit formation, and personal development

  • Optional 1:1 VIP coaching support can be added

AFL Signature Breakthrough Package

1:1 Coaching Programs

Are you ready to start exploring what an alcohol-free life offers and looking for a place to get started, or perhaps moderation is your goal, but you’re not sure how. Join our signature 1:1 coaching program with proven methodology designed to help you reset your relationship with alcohol without having to stop drinking.

In fact, we encourage you to get deeply curious exploring your beliefs about alcohol and its scientifically proven impact on your brain and body without quitting; so, your brain can be 100% focused on learning and not distracted by whether or not to have that glass of wine. When and if you decide to experiment with a break is entirely up to you.

Through weekly 1:1 coaching, daily exercises, and 24/7 access to your coach, you'll foster clarity and well-being when you embark on a transformative journey that is science-based and compassion-led while learning to moderate or choosing to explore an alcohol-free life.

All 1:1 Coaching Packages include:

  • 12 or 9 weekly 1 hour private 1:1 coaching sessions via Zoom

  • Powerful lessons to support your exploration with alcohol, including access to the 30 Day Reset Program content. Tools and tactics each session that cover topics like handling cravings, navigating social gatherings, boredom, stress, a spouse that still drinks, and so much more

  • Follow-up weekly emails that include detailed session summaries and action steps to help you remain curious, focused, and steeped in self-compassion

  • 24/7 access to your coach between sessions via Voxer for questions and continuous support

Transform Together

AFL Group Coaching Program

Are you ready to explore what an alcohol-free life offers and want the support of others who are on a similar journey? Group coaching is a win win. Reap the benefit of working with an expert coach and have daily connection in community with others who are also exploring their relationship with alcohol and seeking AFreeLife. 

The only prerequisite to joining a Transform Together group is an open mind. Participants join who are abstaining, moderating, ready to take a break, or merely sober curious wanting to explore what alcohol-free life might offer with other seekers on a similar path.

During AFreeLife’s supported 3-month group coaching program you’ll have:

  • Live weekly 1-hour group coaching sessions via Zoom

  • The opportunity to watch recordings of calls you missed or want to re-watch

  • Daily connection to your community in a private WhatsApp group as you explore the alcohol-free path and grow along side fellow Transform Together travelers

  • Powerful lessons to support your exploration with alcohol, including access to the 30 Day Reset Program content and topics like handling cravings, navigating social gatherings, a spouse that still drinks, and so much more

  • Weekly emails that include detailed session summaries and action steps to help you remain curious, focused, and steeped in self-compassion

  • 24/7 access to your coach via Voxer between sessions for questions and continuous 1:1 support

Sign up today for our next group coaching program which begins Monday, August 5th. Refer a buddy, and you both get 10% off.

Restorative Retreats

Coming Soon

Enjoy weekend retreats that include group coaching, yoga classes, nourishing meals, alone time for meditation, journaling, and nature hikes at a rustic cabin in the Northern Wisconsin Woodlands.

Finding Freedom Support Circle

AFreeLife Private Facebook Community

Are you exploring your relationship with alcohol and looking for a private community for on-going support and accountability? AFreeLife’s Finding Freedom Support Circle is a private Facebook group created to facilitate connection and support between individuals who are also asking themselves if life would be better with less alcohol. 

In the group, we believe that anyone who questions their drinking should be supported, not shamed or blamed for their struggle or questioning. We know that all change happens on the other side of awareness. So, we come into this circle of support with curiosity, letting our open mind and loving hearts explore what life might be like without alcohol.

We support everyone's path, knowing that no two journeys are the same, and we respect everyone's decisions without any judgement about an individual's decision regarding their own drinking. This is a place for support and education, to share anecdotal experiences and scientific fact-based information about alcohol and your life with or without it. 

The private, fully screened group is a safe space open to anyone who is exploring their relationship with alcohol and wants to share stories, or simply learn from and enjoy the support of others who have been and are traveling a similar journey.

Most of all, it’s a safe space to share your love, kindness, and gratitude, and have that reciprocated by a community of support around you.

Frequently Asked Questions

What’s up with your business name AFreeLife?

At AFreeLife Coaching we help you explore becoming AF (Alcohol Free) to empower your most joyful Free Life. Unlike alcohol cessation programs focused solely on sobriety, our goal is to eliminate alcohol’s role in your life entirely – even any fixation on its absence – so you no longer wonder, worry, or even think about it. Once alcohol is small and irrelevant, you can explore all that’s possible and truly live AFreeLife.

What if I just want to moderate my drinking; do I have to go completely alcohol-free?

Emphatically no. Everyone is in a different place with their relationship with alcohol and the life they are pursuing. If your goal is to moderate, that’s fine. You’ll learn tools and have support for that as well. There is no judgment, and there are no rules.

Can I participate in coaching if I've tried to quit drinking before and failed?

Absolutely, and believe me, you are not alone! Most people who come to AFreeLife Coaching have tried a variety of approaches, returned to drinking, and are ready to try something new. You’ve come to the right place!

How is AFreeLife Coaching different from AA and other programs?

At AFreeLife, we use grace, compassion, and science to help you understand your subconscious beliefs about the supposed benefits of alcohol and its role in your life. Together, we explore why alcohol is no longer serving you. Unlike approaches that rely on labels and willpower and focus on behavior change, with AFreeLife Coaching you will lose the desire to drink because it no longer holds any benefit. 

What if I’m not actually ready to take a break?

That is perfect! In fact, we discourage clients from taking a break right away (unless they’re truly ready). We’ve found that rather than trying to convince your brain that it’s ready to do something it isn’t, it is advantageous to continue drinking during the first couple of months of coaching while learning about the science and your beliefs about alcohol’s benefits. Then, if you’re ready to try a break and explore how it feels, we encourage you to experiment with our guided 30-day Reset Program. 

What happens if I “slip up” and take a drink?

AFreeLife coaching programs are about learning and growing. You do not have to be perfect, and you shouldn’t beat yourself up if you drink. The is no judgement or shame at our table. Consider it more data. Stay curious, keep an open mind, and continue questioning what you know about alcohol. The purpose of coaching is to get you to feel better. There is no one prescribed journey, and it is almost never linear.

Can I get support between sessions or after completing a coaching program?

Every AFreeLife client has 24/7 access to Coach Joy via Voxer. If you need additional support or an extra nudge for accountability, simply send a text or voice message, and she’ll get back to you right away. Hourly coaching sessions are also available between sessions, and Coach Joy happily supports clients’ ongoing navigation of obstacles and pursuit of other goals after any coaching program has been completed.

Is AFreeLife Coaching limited only to alcohol, or do you help people with other habits?

Coach Joy’s degree in physiological psychology; certifications in affective liminal psychology, mindfulness, and Amrita meditation; as well as her personal AF journey since 2019 all contribute to her sobriety and wellness coaching specialization. However, she is not limited to this focus and has successfully helped dozens of clients explore other challenges, relationships, and aspects of themselves in pursuit of their best lives.

Is a Discovery Call just a sales call, in disguise?

Experience has proven that without connection, coaching falls short. So, before we decide if AFreeLife Coaching is right for you, we need to see if we connect. We’re confident we can help you change your relationship with alcohol and achieve your goals, but Joy’s personality and style are not for everyone. So, before we decide which of AFL coaching programs will work best, you need to decide if I’m the right coach. If not, we parts ways, and I’ll happily recommend a coach with whom you might better connect.

Coaching costs a lot; AA and other programs are free. Do you offer free coaching?

1:1 coaching is an important decision and not a small investment, but no client has yet to tell me it wasn’t worth every penny. Consider how much you would spend on alcohol over the next year, and then consider any secondary costs (everything from late night munchies to a job loss, divorce lawyer or anything in between). More importantly, what is it worth to find freedom, real freedom? We do offer several free guides to support your journey, regularly run promotions, and can structure payment options. Please just ask.


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Contact Coach Joy at:

[email protected]​​

Voxer: Joy Stieglitz

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Joy Stieglitz is a certified Sobriety and Wellness Coach who specializes in helping sandwich generation people change their relationship with alcohol to find true freedom and joy in their life. Alcohol Free since November 2019, Joy brings valuable insights into her practice. AFreeLife Coaching is a safe space where all are welcome to explore their desire for health, wellness, and personal growth regardless of where they are or want to go on their journey with alcohol, and regardless of age, race, gender, sexual orientation, religious affiliation, or any other social construct.